A service design strategy to enhance new normal customer experience for Luxury chain beach hotels in Andaman coast of Thailand /
Phisunt Tinakhat.
A service design strategy to enhance new normal customer experience for Luxury chain beach hotels in Andaman coast of Thailand / Phisunt Tinakhat. - Bangkok : Silpakorn University, 2021. - 626 p. : ill., tables, chart ; 30 cm.
Chapter 1 Introduction and research background --
Chapter 2 Literature review on the hospitality industry and hotel business in Thailand --
Chapter 3 The development of the conceptual model --
Chapter 4 Research methodology --
Chapter 5 Research findings of qualitative approach --
Chapter 6 Research findings of quantitative approach --
Chapter 7 Research conclusion and discussion.
Hotel management
Hotels--Customer experience
Hospitality industry--Customer services
Hospitality industry--Service design
Customer relations --Management
TX 911.3.C8 / P44S 2021
A service design strategy to enhance new normal customer experience for Luxury chain beach hotels in Andaman coast of Thailand / Phisunt Tinakhat. - Bangkok : Silpakorn University, 2021. - 626 p. : ill., tables, chart ; 30 cm.
Chapter 1 Introduction and research background --
Chapter 2 Literature review on the hospitality industry and hotel business in Thailand --
Chapter 3 The development of the conceptual model --
Chapter 4 Research methodology --
Chapter 5 Research findings of qualitative approach --
Chapter 6 Research findings of quantitative approach --
Chapter 7 Research conclusion and discussion.
Hotel management
Hotels--Customer experience
Hospitality industry--Customer services
Hospitality industry--Service design
Customer relations --Management
TX 911.3.C8 / P44S 2021
