การสร้างแบรนด์ของ Kellogg = (ระเบียนเลขที่ 56348)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01380nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109162910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2551 th tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789744140500 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NALT |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | tha |
| Language code of original | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ท921ก 2551 |
| 245 10 - TITLE STATEMENT | |
| Title | การสร้างแบรนด์ของ Kellogg = |
| Remainder of title | Kellogg on branding : the marketing faculty of the Kellogg School of Management |
| Statement of responsibility, etc. | Alice M. Tybout and Tim Calkins, editors ; แปลและเรียบเรียงโดย ปฎิพล ตั้งจักรวรานนท์. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เอ็กซเปอร์เน็ท, |
| Date of publication, distribution, etc. | 2551. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 532 หน้า ; |
| Other physical details | |
| Dimensions | 23 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการผลิตภัณฑ์ |
| 9 (RLIN) | 40387 |
| General subdivision | การตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ความสัมพันธ์กับลูกค้า |
| 9 (RLIN) | 31616 |
| General subdivision | การจัดการ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ผลิตภัณฑ์ |
| 9 (RLIN) | 32665 |
| General subdivision | การตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 14062 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 40385 |
| Personal name | Tybout, Alice M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 40386 |
| Personal name | Calkins, Tim |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ปฏิพล ตั้งจักรวรานนท์. |
| 9 (RLIN) | 22490 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 1020 |
| -- | นางจำเรียง ระวังสำโรง |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | จัดซื้อทรัพยากร | 450.00 | HD 69.B7 ท921ก 2551 | 3961174076 | 09/06/2017 | ฉ. 1 | 500.00 | 09/06/2017 | General Book | |||||
| Library of Congress Classification | General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | จัดซื้อทรัพยากร | 450.00 | HD 69.B7 ท921ก 2551 | 3961174077 | 09/06/2017 | ฉ. 2 | 500.00 | 09/06/2017 | General Book |
