TY  - BOOK
AU  - Phisunt Tinakhat.
TI  - A service design strategy to enhance new normal customer experience for Luxury chain beach hotels in Andaman coast of Thailand
AV  - TX 911.3.C8 P44S 2021
PY  - 2021///
CY  - Bangkok
PB  - Silpakorn University, 
KW  - Hotel management
KW  - Hotels
KW  - Customer experience
KW  - Hospitality industry
KW  - Customer services
KW  - Service design
KW  - Customer relations
KW  - Management
N1  - Chapter 1 Introduction and research background --
Chapter 2 Literature review on the hospitality industry and hotel business in Thailand --
Chapter 3 The development of the conceptual model --
Chapter 4 Research methodology --
Chapter 5 Research findings of qualitative approach --
Chapter 6 Research findings of quantitative approach --
Chapter 7 Research conclusion and discussion
ER  -