000			01923nam a22002537a 4500
003			NALT
005			20240928155044.0
008			231119b th ||||| |||| 00| 0 eng d
020			_a013196853X
040			_aNALT
041			_aeng
050			_aHF 5415.13 _bK67M 2006
100	1		_99988 _aKotler, Philip
245	1	0	_aMarketing Management / _cPhilip Kotler, Kevin Lane Keller.
250			_a12th ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2006.
300			_axxxix, 672, [46] p. : _bill. ; _c28 cm.
505	1		_aChapter 1 Defining Marketing for the 21st Century -- Chapter 2 Developing Marketing Strategies & Plans -- Chapter 3 Gathering Information & Scanning the Environment -- Chapter 4 Conducting Marketing Research & Forecasting Demand -- Chapter 5 Creating Customer Value, Satisfaction, and Loyalty -- Chapter 6 Analyzing Consumer Markets -- Chapter 7 Identifying Market Segments and Targets -- Chapter 8 Creating Brand Equity -- Chapter 9 Creating Brand Equity -- Chapter 10 Crafting the Brand Positioning -- Chapter 11 Dealing with Competition -- Chapter 12 Setting Product Strategy -- Chapter 13 Designing & Managing Services -- Chapter 14 Developing Pricing Strategies and Programs -- Chapter 15 Designing & Managing Marketing Channels & Value Networks -- Chapter 16 Managing Retailing, Wholesaling & Logistics -- Chapter 17 Designing and Managing Integrated Marketing Communications -- Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations -- Chapter 19 Managing Personal Communications: Direct Marketing & Personal Selling -- Chapter 20 Introducing New Market Offerings -- Chapter 21 Tapping into Global Markets -- Chapter 22 Managing a Holistic Marketing Organization.
650		0	_928835 _aMarketing
700	1		_962149 _aKeller, Kevin Lane
850			_aNALT
942			_2lcc _cGB
996			_aphornvitoo _bCATSTF _c2023-11-19
999			_c103849 _d103849
998			_j3099 _k พรวิทู โค้วคชาภรณ์