000 00615nam a22002057a 4500
003 NALT
005 20231208154448.0
008 s2014 eng d
020 _a9780415532621
040 _aNALT
041 _aeng
050 _aHD 59
_bJ36P 2014
100 1 _aJames, Melanie
_932267
245 1 0 _aPositioning theory and strategic communication :
_ba new approach to public relations research and practice /
_cMelanie James.
260 _aNew York :
_bRoutledge,
_c2014.
300 _a228 p. :
_btables ;
_c24 cm.
650 0 _aPublic relations
_932268
850 _aNALT
942 _cGB
_2lcc
999 _c72665
_d72665
998 _j104
_k นางสาวสายฝน ดีงาม